Have you realized your brand is not working for you? Are you feeling a disconnect from your ideal client and your current clients? You may need to ask yourself, “Is it time to rebrand?” Today I am talking about the big obvious signs that are pointing you in the direction for a rebrand.
1. You’ve outgrown your current brand.
Your brand worked as you were beginning your business but as your business has changed you know it’s time for a rebrand. Maybe your services are more robust or you have pivoted since you first started. Another possibility is that your brand was trendy, but now you need something that will be timeless and transition with you as your business grows.
2. You’re embarrassed by your brand visuals.
Perhaps your DIY logo that you quickly whipped up is no longer something you are proud to show people. Or maybe you no longer resonate with your current brand colors and are looking for something that has a more powerful message behind it. This may also mean that you need new brand photos to freshen up your brand and establish a better connection with your ideal clients. If you are directing people to your social media accounts instead of your website, then that’s a clear sign that you need a rebrand so you have a fabulous new site that you’ll want the world to see!
3. You’re attracting the wrong audience.
If your brand is not aligned with what you would like to provide for a client, then you may need to adjust your brand. It is so important to have a brand that is true to you so you will attract the right clients. Who are the people that your business is attracting? Is it your ideal customer? If not, it is likely there is an inconsistency in your brand therefore a rebrand is necessary.
4. You’re not recognized as an industry expert.
It is so important to have a brand that reflects your expertise because you have put so much time and energy into your business. Have you become an expert in your field and are thinking why people don’t see your value? If your brand is not consistent with what you are able to offer then serious clients will not be drawn to it. A professional rebrand would help you go from looking inexperienced to a high-end service provider that you are!
5. You’ve changed your services or business model.
If you have made changes to your business overtime, then it is important to adjust your brand accordingly. Maybe you are offering more robust services. Or you have changed your business model to better serve your clients. A rebrand is imperative in making sure your brand is a true reflection of who you are along with your missions and values.
Here are some questions to ask yourself when considering a rebrand:
- Has my business changed since I first started it?
- Who is my brand’s target audience?
- Will my new brand work for me?
- Will not rebranding end up hurting my business?
A rebrand is a big investment but it’s worth it if it means it’ll help represent your business in a way that will attract your dream clients and grow your business.
What questions do you have about rebranding your business?
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