I’ve learned that building a successful business is a journey of learning, adaptation, and personal growth. Along my path, I made several key changes that significantly contributed to the growth of my business. Let’s break down the seven things I did and see how you can adapt to grow your business. 

1. Sharing More Authentic Photos of Myself

In the age of social media, people crave connection and authenticity. To foster a deeper connection with your audience and grow your business, start posting more photos of yourself smiling and engaging with others. By showing the face behind the brand, I humanized my business and allowed people to relate to me on a personal level. (If you want to learn more about how to plan for a personal brand photography photoshoot, check out my free photo guide!)

2. Providing Educational Content

Knowledge-sharing is a powerful tool to grow your business. I began sharing a lot of educational content through my blog, newsletter, and social media platforms such as LinkedIn and Instagram. By offering valuable insights and information relevant to my industry, I positioned myself as an authority figure and resource for my target audience. This not only helped to establish trust but also positioned my brand as an expert in the field!

3. Embracing Relatability to Grow Your Business

In the past, I portrayed an image of a perfect life, projecting an idealized version of myself. 

I soon realized that authenticity and relatability hold far greater value. By dropping the facade and embracing my true self, flaws, and all, I was able to connect with my audience on a deeper level! Embracing authenticity allowed me to build trust and foster stronger relationships with my clients.

4. Leveraging my Healthcare Background

One of the most impactful changes I made was leveraging my background in healthcare to cater to my target audience. This deep understanding of the industry allowed me to provide tailored solutions and position myself as a trusted advisor or even investment in their business. If you have a background in a specific industry, it’s great to use it to your advantage!

5. Continuous Learning and Networking to Grow Your Business

Entrepreneurship is a journey of perpetual growth, and it is crucial never to stop learning. I actively sought out mentors and built relationships with like-minded individuals. These connections served as valuable sources of inspiration, guidance, and knowledge. Engaging with mentors and peers not only expanded my skill set but also provided a support system that kept me motivated during challenging times. 

Remember, you don’t know what you don’t know, so embrace opportunities to learn and grow.

6. Efficient Time and Energy Management

As an entrepreneur, time is a precious resource (especially those parent entrepreneurs out there!).  To optimize productivity, I learned to use my time and energy intentionally, avoiding overthinking. By prioritizing tasks, delegating when necessary, and focusing on high-impact activities, I became more efficient and effective in building my brand. 

7. Prioritizing Physical Well-being

Physical and mental well-being are essential for success in any aspect of life. I make it a priority to move my body every day. A structured workout routine*, leisurely walks, and other physical activities help me stay energized, focused, and mentally sharp. Taking care of myself allowed me to show up as the best version of myself for my business and clients.

These seven changes have played a pivotal role in the growth of my business! From showing the face behind the brand to embracing authenticity, leveraging my industry knowledge, and nurturing relationships with mentors, every adjustment contributed to a stronger and more successful business. 

By implementing these changes, you too can build a powerful personal brand and propel your business to new heights of success.

Is there something I didn’t mention that’s helped you grow your business? I’d love to know! 

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