The Benefits of a Responsive Website

benefits of a responsive website design

There’s a lot of talk about responsive website design and I’m going to be really honest with you… If a website is too difficult to view on my mobile device, I will most likely exit out of it.⁣

Will I log onto my desktop and try viewing it again? Probably not! 

And I know I’m not alone on this. ⁣

People aren’t going to make multiple attempts to view your site properly because we’re living in a time when people want things to be easily accessible. Think about it, the reason why people spend so much time on apps like Instagram is because of the responsive website design.

Why is it important to have a mobile responsive website?⁣

60% of website viewers are using a mobile device.

If you don’t have a mobile responsive website, you’re giving money away to your competitors! 

Like I mentioned at the beginning of this post, even I lose interest in a site quickly if it isn’t mobile optimized. 

A responsive website will help improve your Google search ranking.⁣

With 60% of internet usage being on mobile devices, Google reconsidered its evaluation of a responsive website as a ranking factor. And guess what? It is now confirmed that the better mobile experience your website provides, the higher you will rank in a Google Search!

It creates a great user experience.⁣

Who doesn’t want a great user experience for your leads? 

Here are a few things to consider when creating a functional and responsive website experience: 

  • The mobile menu should be more sleek and minimal. You may be tempted to add some “flare” but keeping it simple and clear is the best way to take your leads to the next step in the customer journey.
  • Make sure colors, text, or images aren’t overlapping. Check, check, and double check this! It happens way too often. 
  • Adjust font sizes so they are not too tiny or large for a mobile screen. 
  • Images and column widths might have to be adjusted to avoid a horizontal scroll. You’ve probably landed on a site with horizontal scroll and know first hand how annoying it can be!
  • Swap out videos for static images to improve website loading time.

Great user experience on a responsive website means more leads!

⁣When you take the time and careful attention to create this great user experience, your leads will stay on your site longer as you peak their interest (and don’t drive them away!). If you haven’t checked on your site’s mobile responsiveness in a while, head over there NOW and make sure you’re giving your leads a great experience. 

Does the thought of creating a website that’s functional across different devices stress you out?⁣

Are you getting exhausted from watching DIY tutorials and trying to figure it out yourself?⁣

Your time is precious! Book a call with me and let me take this huge weight off your shoulders.


benefits of a responsive website designbenefits of a responsive website design

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