Best Practices for a Lead Capture Form

best practices for a lead capture form

Do you know how to use lead capture forms when you are struggling to increase conversions on your website? 

I have a secret to share with you: the type of form you use can make a huge difference. The technique has to be strategic!

While a plain contact form is a good starting point, a lead capture form can make it even better.

So, what is a lead capture form? 

It’s the type of form that gathers basic information from potential clients such as their name, email address, and the service they are interested in. The key is to only collect vital information. No one likes to fill out long forms, so it’s best to keep it short and sweet.

If you want to take it a step further, you can use a CRM tool such as Dubsado* to trigger an automated email when someone submits the lead capture form. In this email, you can state when you will reply, invite them to connect with you on social media, or join your email list

This is a great way to stay connected with your clients and learn more about their needs!

With Dubsado*, you can also create a workflow of emails to follow up with clients after you respond to their initial form submission.

It’s important to note that sometimes clients may not be ready to buy right away, but they may be in the future. Keeping in touch with them through email can help build a relationship and keep your services top of mind when they are ready to make a purchase.

Another great lead capture idea is to have an email opt-in. Think newsletter, freebie deliverable, etc. Creating a lead magnet such as a digital resource is a great way to capture emails and nurture potential clients through your newsletters.⁣ 

Here are a few great lead magnet ideas if you want to go this route: 

  • Mini E-Book: Create an e-book that is valuable and relevant to your audience. For example, if you run a fitness business, you could create an e-book on “10 Effective Workouts You Can Do at Home.”
  • Cheat sheet: Create a one-page cheat sheet that provides a quick reference guide on a specific topic. If you run a social media agency, you could create a cheat sheet on “10 Tips for Creating Engaging Instagram Posts.”
  • Checklist: Create a checklist that helps your audience accomplish a specific task. For example, if you run a cooking blog, you could create a checklist on “10 Essential Ingredients Every Home Cook Should Have.”
  • Webinar: Host a live or pre-recorded webinar on a specific topic that is relevant to your audience. This could be a great way to showcase your expertise and provide valuable information.
  • Template: Create a template that helps your audience save time and effort. If you run a graphic design business, you could create a template for “10 Social Media Graphics You Can Customize for Your Business.”
  • Toolkit: Create a toolkit that includes a variety of resources related to a specific topic. For example, if you run a business coaching business, you could create a toolkit on “10 Tools to Help You Grow Your Business.”

Remember, the key to a successful lead magnet is to provide value to your audience and to create something that is relevant to their needs and interests. (Check out this post to learn more on how to successfully grow your email list.)

Lead capture forms are powerful tools for increasing conversions on your website. 

They allow you to collect basic information from potential clients and stay connected with them in the future. Using a CRM tool like Dubsado* can help automate the process and make it easier for you to stay in touch with your clients. Don’t forget to keep your form short and sweet, and follow up with your clients regularly.

Do you have a lead capture form on your website? If you have any questions, drop them below!

(*This is an affiliate link. If you sign up through my link, I may earn a commission.)

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