Website Copy: My Number 1 Tip

October 25, 2021

The three important pillars of a winning website are: captivating website copy, strategic design, and professional brand photography.

Today we’re focusing on my top website copy tip that will make a huge difference in attracting more clients to your business.

So, let’s set the scene…

Have you ever gone to dinner with someone who talked about themselves the entire time? They just go on and on about themselves and you can’t even get a word in because they continue rambling so much. Doesn’t it just make you want to order another drink, or two, because they’re killing your buzz… or worse, you’d rather just get up and leave and make better use of your valuable time?

The same scenario can be applied to running a business because it is ultimately not about you.

It’s about how you can help your ideal clients solve a problem and find a solution. If your website copy is only about you and not making your ideal clients the main focus of your story, then you can guarantee they will move on to someone who makes them feel understood- someone who recognizes their problems and gives them the results they are looking for.

It is crucial to figure out what transformation your audience wants when you are writing your website copy.

You need to understand that people won’t buy from you because you offer the greatest services. They will buy from you because they like how you stand out against your competitors. They need to feel a connection with you through your website copy. It’s important to remember that people buy from people.

Time and time again, business owners make everything about themselves in their website copy. This will sound like a broken record but let’s say it again: It’s not about you, it’s about how you make people feel.

Do you focus your website copy around your ideal clients?

If you’re only talking about yourself and how incredible you are, then you are chasing away potential clients.

I challenge you to take 5 minutes and review the home, about, and services pages of your website.

Do you mention your ideal client in your website copy?
Are you speaking directly to them and using keywords they normally use?
Do you acknowledge their struggles and pain points?
Are you painting a picture of what it’s like to work with you?
What transformation and results will you give them?

Remember, there are tons of other people offering the exact same service as you. Let’s not focus on all the things you can do but provide more information about what makes you unique and what results you can give. The more clear and direct you are, the closer you’ll get to attracting your target audience! (For more amazing copywriting tips, make sure your checkout the StoryBrand* framework!)