A website heat map may be foreign to you so today’s post is definitely a good one to save! Have you ever thought about how website owners know what their visitors are doing on their site? Do they just watch them like a creepy stalker? The answer is no! 😂

One way website owners can gain insight into user behavior on their site is by using a website heat map tool.

What is a website heat map?

Site heat map tools like HotJar (my favorite!) provide website owners with a report that includes valuable information on where their viewers are clicking, scrolling, and moving their mouse. 

Why do you need one?

By analyzing the information on the report, website owners can make improvements to their website and user experience.

For example, if a call-to-action (CTA) button on a website is not getting many clicks, this may indicate a problem. 

Business owners can use the information provided by the website heat map tool to ask themselves questions such as: 

Is the button clearly visible and does it stand out?

Buttons play a crucial role in guiding users toward the desired action or conversion, like making a purchase or signing up for a newsletter so if they aren’t easily noticeable you chance users not taking desired action!

Is there enough white space around it? 

White space around buttons improved their visibility and effectiveness, leading to desired actions/conversions. Without the space, the buttons don’t stand out and can lead to missed clicks which are frustrating to users. 

Should I revise my copy? 

Website heat maps can provide this info! For example, it can show if users are consistently skipping over or not reading certain parts of your website, which can let you know the copy isn’t engaging enough and needs to be restructured. 

By making changes based on these insights, business owners can improve the user experience and increase conversion rates.

If you notice a common theme in user behavior on your website, it may be a sign that changes need to be made. It’s important to analyze the situation and make informed decisions based on the data.

Key takeaways about website heat maps:

• They are a useful tool for business owners to gain insight into user behavior on their sites. 
• They provide information on where viewers are clicking, scrolling, and moving their mouse. 
• By analyzing this data, website owners can make improvements to their website and user experience!

Heat maps can help identify problem areas such as low clicks on a call-to-action button, and website owners can use the information to make informed decisions to improve their site’s user experience and increase conversion rates. 

Analyzing user behavior and making changes based on data leads to a more successful website!

So, do you have a heat map tool installed on your website? If not, it’s definitely something to consider. It can provide valuable insights into user behavior and help improve your website’s overall performance! 

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